Austrian Broadcasting Corporation Radio & TV (ORF)
www.orf.at
anfrage@orf.at

TW1
www.tw1.at
programm@tw1.at
tw1@feratel.com(sales
& marketing)

Austria (population 8,075,000)

Roughly 8 out of 10 Austrian households can receive cable or satellite, including forty or so German-language channels, of which only ORF-1 and ORF-2 are of Austrian origin. 58% of ORF-1’s programme schedule is classed loosely as ‘entertainment’, with 6% allocated to ‘information’. Conversely ORF-2, which often features a local bias, allocates 64% to information and only 35% to entertainment. ORF’s commercial interests in some of the German stations available via cable and satellite are outlined below. ORF’s budget is financed roughly 50-50 by licence fees and advertising, respectively, except for a small portion which is derived from sales of broadcasting rights etc.

The ORF’s public service remit stipulates that the 14-49 age-group in particular must be catered for, but that the interests of the entire population should also be covered. The ORF is transmitted both terrestrially and via digital satellite, which requires a smart card and D-box.

ATV Privatfernseh-GmbH is embryonic, and is owned by a consortium of banks, SBS, UPC and German Concorde Media, which also runs Tele München.

Advertising windows are available (largely prime time slots) on Austrian cable & satellite originating in Germany.

Public

ORF-1            23% { both stations cumulatively,

ORF-2            32% { 48% of satellite market

ORF > 3SAT managed by > ARD & ZDF (DE), SRG SSR idée suisse (SWITZ), ORF

ORF > contributes programmes to ZDF digital (DE) & BR alpha (DE, Bayern)

Private

ATV

Foreign:        43 % German-speaking.

RTL                 6%

Sat1                5%

Pro Sieben    5% (all DE); Premiere World (DE, pay channel).