TVN Spolka Zoo
www.tvn.pl
widzowie@tvn.pl

Telewizja Polska SA (TVP)
www.tvp.com.pl
bwz@tvp.pl

Canal + Polska
www.cplus.com.pl

MTV Networks Polska SP ZOO
www.mtv.pl
kacper.sawicki@mtv.pl

RTL 7
www.rtl-7.com

Poland (population 39,000,000)

Everyone has TV, and half of the population can get satellite (32% via cable, 12% via satellite). Cable offers a bouquet of around 400 satellite channels, including all European international channels. 50 of these are Polish-language broadcasts, or are dubbed. Voice over versions of all of the following are available: Animal Planet, Discovery, Eurosport, Travel, National Geographic, Fox Kids, Hallmark, TCM. MTV Polska is incipient.

Roughly one-third of households have a VCR, with 20% owning a player. DVD players are just starting to appear. 4% have digital TV, 4% get Cyfra + digital satellite and 2% are on Polsat 2 Cyfrowy. Pay-TV (Canal Plus and HBO) is accessible by 3% of households.

Polish public TV (TVP) has three channels, numbered 1-2-3, all generalist in nature and 12 regional stations. Satellite channel TV Polonia, which targets Polish ex-pats is also available via cable.

Free-to-air terrestrial commercial stations also exist, and are mostly governed by either POLSAT or TVN, which forms part of ITI Holdings, in which in turn SBS hold a 33% stake. POLSAT is also a national channel in its own right, and it also controls TV-4, supplies programmes to Poland’s eight regional channels and sells their advertising slots. Roughly 300,000 Poles subscribe to POLSAT 2 Cyfrowy, which offers thematic programming. POLSAT also own some cable, 2 channels in Latvia and Lithuania, and hold stakes in financial markets, plus e-commerce.

TVN, like POLSAT is multinational, and like many other big international players is based in Luxembourg; it is linked with Endemol Neovision and ITI Film Studio, and broadcasts via TVN-7 and TVN-24, which is a satellite-to-cable news channel. Also in TVN’s bag are a multiplex cinema chain, a software company and a couple of Internet portals.

Canal Plus Polska has 700 000 subscribers, and struggling Catholic channel TV Plus is available in some areas. Roughly four-and-a-half million households have cable.

Generally, Polish TV is heavily dependent upon advertising revenue, with the consequence that programming is largely commercial and populist. We shall, however be pushing our Kraków footage and the video for Come On Angel as local interest items aside from eSCape tv’s global package.

Public

TVP-1             26.1%

TVP-2             20.6%

TVP-3             3.9%

Private

Polsat             18.9%

TVN                14.1%

TV-4                3.8%

Canal Plus     3%

TVN-7             1.5%

Source: TNS OBOP