| Rádiotelevisão Portuguesa SA (RTP)
www.rtp.pt
rtp@rtp.pt
Sociedade Independente de Comunicação SA (SIC)
anasemiao@sic.pt
Televisão Independente SA (TV1)
www.tvi-online.com
email@tvi.aol.pt
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Portugal (population:
10,400,000)
Rádiotelevisão Portuguesa SA (RTP)
RTP started broadcasting regularly in
1957, and in 1968 RTP-2 was born. Madeira received regular
broadcasts from 1972, and the Azores followed suit
in ’75.
After the late ‘80s decision
to allow private broadcasting (local radio was also legalised after
many years of illegal operation), SIC took charge of the third national
stations (1992), and TV1, which boasted a strong association with
the Catholic Church, took a fourth.
Today RTP is in big trouble,
and due for a massive shake-up and possibly even imminent closure,
as SIC continues to prolong RTP’s demise. SIC struck an exclusive
deal with Globo re: Brazilian telenovelas in ’95, and if it had not
done so, perhaps SIC would not still be around today itself.
TV1 was a minority channel
from the onset, but with the arrival of Big Brother in 2001, it managed
to usurp SIC’s domination of the market. Today, SIC and TV1 are level-pegging.
62% of Portuguese households
have cable access, despite only 23% subscription and thematic and
Pay-TV are on the up. Terrestrial digital will soon follow, and
both RTP and SIC are involved.
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