| SVT (Sveriges Television Production)
www.svt.se
firstname.lastname@svt.se
Sveriges Utbilningsradio UR
www.ur.se
cbk@ur.se
TV4 AB
www.tv4.se
info@tv4.se
Canal Digital Sweden
www.canaldigital.se
firstname.lastname@canaldigital.se
Canal+ Sweden
www.canalplus.se
info@canalplus.se
COM HEM
www.comhem.se
per.nilsson@comhem.com
CON NOVA TVX AB
www.connova.se
info.tvx@connova.se
TV1000
www.tv1000.se
TV3 Sweden
www.tv3.se
TV4 Stockholm
www.tv4stockholm.se
red@tv4stockholm.se
TV6
www.tv6.se
Viasat AB
www.viasat.se
ZTV
www.ztv.se
info@ztvnytt.se
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Sweden (population
8,900,000)
Swedish TV is split
into three parts: national public, domestic commercial and foreign
satellite. TV-3 (satellite/cable) was the first private operator in
Sweden (1988) and was
London-based.
TV4 was established in 1992, and is rewarded
for its public service remit by a monopoly on terrestrial advertising
sales. The satellite subscription market has roughly 13% of market
share. Pay-TV is provided either by Viasat or Canal Digital (Norwegian-owned).
Some thematic channels also provide windows for domestic product.
Private channels tend towards US product plus soaps and docu-dramas
made in Sweden, whilst the
public spectrum is information-oriented with high-budget Swedish dramas
(cf. BBC, UK).
Roughly 75% of public channels’
programmes are home-grown, 50% for TV-4, 20% for TV-3 and 20% for
Kanal 5. The latter 2 channels are US-dominated.
Public TV is losing the youth market, although 30%
of Swedes do not have cable or satellite. Private operators are investing
increasingly in domestic productions.
50% of households receive cable, and 25%
receive satellite TV. Digital terrestrial was introduced in 1999,
and 20 channels are available. Broadband TV over the Internet is also
in its infancy. Check this out, via Swedish broadband operators.
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Public
SVT-1 &
STV-2 41.9%
Private
TV-4
27.5%
Satellite, Cable, Terrestrial Digital
TV-3
11.3%
Kanal 5
6.5%
Eurosport 1.6%
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